It was back in 2008, when Rotarian Bill Dobson started participating in the school breakfast program at East Tamar Primary School and wondered how the children who received breakfasts got on during the school holidays when the program didn't run. In an effort to fill this gap, Bill and wife Pam began delivering breakfast supplies to families during these times. Recognising the value of being able to support vulnerable young people, and the impact of good nutrition on learning, it wasn't long before it became a sponsored project of the Rotary Club of Launceston. Bill continues to lead the program and deliver the School Holiday Hampers to needy families in Launceston's northern suburbs assisted by Club members.

The families who receive the hampers are identified by the school. The number of students and families varies each year, and even across the school year. Those most in need of support are those we seek to help. There can often be 40 children who are the recipients of the hampers. The hampers are designed to last a fortnight and are individualised according to the number of children in each family and contain a range of breakfast staples that the children are used to having as part of the School Breakfast program: bread, cereal, margarine, jam, fruit and long life milk. These are foods that the students can prepare themselves, if that is necessary, within their home environment.